Marketing event outcomes: from tactical to strategic

Approaches to Integrated Strategic/Tactical Forest Planning

Historical, Tactical, and Strategic Lessons from the Partition of Cyprus

This article surveys the history of Cyprus’s conflict and partition to derive historical, tactical, and strategic lessons about how the Cyprus problem should be resolved and about the value of partitions more generally. Cyprus is complex. Tensions between North and South are very low, in part because the partition has been a cause of peace. However, both sides remain pervaded by antagonistic an...

Strategic Marketing Analysis

Tactical and Strategic Game Play in Doppelkopf

Throughout human history, games have served an important role, allowing real life problems to be abstracted into a simplified environment where they can be explored and understood. Today, games continue to serve that role and are useful in a variety of fields of research and study, including machine learning and artificial intelligence. By researching ways to enable computers to solve the abstr...

The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos

Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...